TikTok

TikTok Creator Fund vs Creativity Program Explained (2026)

CW
Creator Paycheck Team
ยท ยท Updated Feb 14, 2026

The TikTok Creativity Program Beta pays 10-20x more than the old Creator Fund. Creativity Program requires 1-minute+ videos and pays $0.50-$1.50 per 1,000 views, compared to the Creator Fund's $0.02-$0.04.

Use our free TikTok Money Calculator to calculate your exact earnings based on views, country, and niche.

Earnings Breakdown

FeatureCreator FundCreativity Program
Pay per 1K views$0.02 โ€“ $0.04$0.50 โ€“ $1.50
Min video lengthAny1 minute+
Min followers10,00010,000
StatusBeing phased outActive (Beta)

Why TikTok Made the Switch

The Creator Fund had a fixed pool of money shared among all eligible creators. As more creators joined, individual payouts decreased. The Creativity Program uses a performance-based model where earnings scale with views, solving the dilution problem.

Our Analysis

The Creativity Program is a massive improvement, but it requires longer content. Creators who built their audience on 15-second clips need to adapt their format. This shift aligns TikTok more closely with YouTube's model of rewarding longer, higher-quality content.

Calculate Your Own Earnings

These are general estimates based on average CPM data. Your actual earnings depend on your specific audience, content niche, and engagement rates. For a personalized estimate, try our TikTok Money Calculator with real CPM data adjusted by country and niche.

Try Our TikTok Calculator

Want to see exactly how much you could earn? Use our free TikTok Money Calculator with real CPM data adjusted by country, niche, and content type.

Calculate Your Earnings โ†’

Frequently Asked Questions

Is the TikTok Creator Fund still available?
TikTok is phasing out the Creator Fund in favor of the Creativity Program Beta, which pays significantly more.
How do I join the TikTok Creativity Program?
You need 10,000+ followers, be 18+, and apply through TikTok. Videos must be over 1 minute to qualify for earnings.
Does the Creativity Program pay more?
Yes, it pays 10-20x more than the old Creator Fund, averaging $0.50-$1.50 per 1,000 views.
CW

Written by The Creator Paycheck Team

Our research team analyzes creator earnings data across YouTube, TikTok, Instagram, Twitch, and OnlyFans. We aggregate publicly available CPM data, creator earnings reports, and industry benchmarks to provide accurate, transparent income estimates for content creators worldwide.