YouTube

Is YouTube Still Profitable in 2026? Here Is What the Data Shows

CW
Creator Paycheck Team
ยท ยท Updated Feb 14, 2026

Yes, YouTube remains highly profitable in 2026. Average CPMs have increased 8-12% compared to 2024, and the platform now offers multiple revenue streams including ads, memberships, Super Chats, and the Shopping affiliate program.

Use our free YouTube Money Calculator to calculate your exact earnings based on views, country, and niche.

Earnings Breakdown

Revenue StreamAvg Monthly (10K subs)Avg Monthly (100K subs)
Ad Revenue$200 โ€“ $1,000$2,000 โ€“ $15,000
Memberships$50 โ€“ $300$500 โ€“ $5,000
Super Chats$20 โ€“ $200$200 โ€“ $2,000
Sponsorships$500 โ€“ $2,000$5,000 โ€“ $30,000
Affiliate/Shopping$100 โ€“ $500$1,000 โ€“ $10,000

YouTube in 2026 vs Previous Years

YouTube has steadily increased creator monetization options. The introduction of the Shopping affiliate program, improved Shorts monetization, and higher ad rates in the post-pandemic economy all contribute to a more profitable ecosystem.

Our Analysis

The creators who struggle on YouTube in 2026 are typically those who rely solely on ad revenue. The most successful creators diversify across ads, sponsorships, memberships, and digital products. Our calculator data shows that a creator with 100K subscribers can realistically earn $5,000-$30,000 per month when leveraging all available revenue streams.

Calculate Your Own Earnings

These are general estimates based on average CPM data. Your actual earnings depend on your specific audience, content niche, and engagement rates. For a personalized estimate, try our YouTube Money Calculator with real CPM data adjusted by country and niche.

Try Our YouTube Calculator

Want to see exactly how much you could earn? Use our free YouTube Money Calculator with real CPM data adjusted by country, niche, and content type.

Calculate Your Earnings โ†’

Frequently Asked Questions

Is YouTube still worth starting in 2026?
Absolutely. YouTube CPMs have increased, and there are now more ways to monetize than ever before, including ads, memberships, shopping, and Shorts.
How much can a small YouTuber make?
A channel with 10,000 subscribers can earn $500-$3,000 per month through combined ad revenue, sponsorships, and affiliate links.
What is the minimum subscribers to make money?
You need 1,000 subscribers and 4,000 watch hours (or 10M Shorts views) to join the YouTube Partner Program.
CW

Written by The Creator Paycheck Team

Our research team analyzes creator earnings data across YouTube, TikTok, Instagram, Twitch, and OnlyFans. We aggregate publicly available CPM data, creator earnings reports, and industry benchmarks to provide accurate, transparent income estimates for content creators worldwide.