Instagram Earnings Per Post by Follower Count (2026)
📋 Table of Contents
Instagram earnings per sponsored post in 2026 follow a roughly linear scale: expect $10-$20 per 1,000 followers for feed posts. A creator with 50K followers can earn $500-$1,000 per sponsored post, while 500K followers commands $5,000-$10,000.
Use our free Instagram Money Calculator to calculate your exact earnings based on views, country, and niche.
Earnings Breakdown
| Followers | Feed Post | Reel | Story | Monthly (4 deals) |
|---|---|---|---|---|
| 5,000 | $50 – $100 | $75 – $150 | $25 – $50 | $200 – $500 |
| 25,000 | $250 – $500 | $375 – $750 | $125 – $250 | $1,000 – $2,500 |
| 50,000 | $500 – $1,000 | $750 – $1,500 | $250 – $500 | $2,000 – $5,000 |
| 100,000 | $1,000 – $2,500 | $1,500 – $3,750 | $500 – $1,250 | $4,000 – $12,500 |
| 500,000 | $5,000 – $10,000 | $7,500 – $15,000 | $2,500 – $5,000 | $20,000 – $50,000 |
Reels vs Feed Posts vs Stories
Instagram Reels typically command 1.5x higher rates than feed posts due to their greater reach and engagement potential. Stories have the lowest per-unit rate but are often sold in packages of 3-5, adding up quickly.
Our Analysis
The most effective monetization strategy is offering brands a content package that includes a Reel, feed post, and Stories for a bundled price. This typically commands 2-3x the rate of a single post and provides better value for both parties.
Calculate Your Own Earnings
These are general estimates based on average CPM data. Your actual earnings depend on your specific audience, content niche, and engagement rates. For a personalized estimate, try our Instagram Money Calculator with real CPM data adjusted by country and niche.
Try Our Instagram Calculator
Want to see exactly how much you could earn? Use our free Instagram Money Calculator with real CPM data adjusted by country, niche, and content type.
Calculate Your Earnings →Frequently Asked Questions
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Written by The Creator Paycheck Team
Our research team analyzes creator earnings data across YouTube, TikTok, Instagram, Twitch, and OnlyFans. We aggregate publicly available CPM data, creator earnings reports, and industry benchmarks to provide accurate, transparent income estimates for content creators worldwide.